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"speaker": null,
"content": "Clause 11"
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"id": 1504463,
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"speaker_name": "Tigania West, UDA",
"speaker_title": "Hon. (Dr) John Mutunga Kanyuithia",
"speaker": null,
"content": " Hon. Temporary Chairlady, I beg to move:"
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"id": 1504464,
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"type": "speech",
"speaker_name": "Tigania West, UDA",
"speaker_title": "Hon. (Dr) John Mutunga Kanyuithia",
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"content": "THAT, Clause 11 of the Bill be amended— (a) in subclause (1)— (i) by deleting paragraph (e) and substituting therefor the following new paragraph— “(e) collect, collate and maintain a data base to ensure ease of access to information on the coffee industry;” (ii) by deleting paragraph (f) and substituting therefor the following new paragraph— “(f) conduct national and international coffee market intelligence and surveys to facilitate market access and inform promotional and branding strategies including the application of the Kenya Coffee Mark of Origin;” (iii) by deleting paragraph (p) and substituting therefor the following new paragraph— “(p) source for and market Kenyan coffee internationally;” (iv) by inserting the following new paragraph immediately after paragraph (p)— “(pa) adopt marketing strategies that leverage digital platforms to reach broader audience and boost coffee sales;” (b) by deleting subclause (2) and substituting therefor the following new subclause— “(2) The Board shall, in the performance of its functions under this Act, consult and collaborate with the relevant licensing authority and other industry players”."
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"type": "speech",
"speaker_name": "Tigania West, UDA",
"speaker_title": "Hon. (Dr) John Mutunga Kanyuithia",
"speaker": null,
"content": "Hon. Temporary Chairlady, this amendment seeks to take care of several issues, including providing for ease of access to information collected and collated and maintained by the Board. It also seeks to ensure that research is used for market penetration and not just for branding. The amendment is also introducing digital market platform as a mode of marketing and broaden the consultation to all the licensing authorities involved."
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"text_counter": 377,
"type": "speech",
"speaker_name": "Tigania West, UDA",
"speaker_title": "Hon. (Dr) John Mutunga Kanyuithia",
"speaker": null,
"content": "You realise that the Bill, as it were before, did not consider the options available in the digital space. Therefore, we are introducing that digital marketing. The final thing the Committee proposed to introduce is to ensure that stakeholders in the coffee sector are engaged in consultation. I submit."
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"speaker": null,
"content": "(Question of the amendment proposed)"
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"type": "speech",
"speaker_name": "Tigania West, UDA",
"speaker_title": "Hon. (Dr) John Mutunga Kanyuithia",
"speaker": null,
"content": "The electronic version of the Official Hansard Report is for information purposesonly. A certified version of this Report can be obtained from the Hansard Editor."
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"speaker": null,
"content": "(Question, that the words to be left out be left out, put and agreed to)"
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"speaker": null,
"content": "(Question, that the words to be inserted in place thereof be inserted, put and agreed to)"
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"type": "speech",
"speaker_name": "The Temporary Chairlady",
"speaker_title": "",
"speaker": null,
"content": "(Hon. (Dr) Rachael Nyamai): Hon. Members, we have an amendment by Hon. (Dr) Oundo."
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