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{
    "id": 1069919,
    "url": "https://info.mzalendo.com/api/v0.1/hansard/entries/1069919/?format=api",
    "text_counter": 109,
    "type": "other",
    "speaker_name": "",
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    "speaker": null,
    "content": "As we do what the committee is proposing, it will be important to say the kind of product we want to produce shall be competing for eyeballs. If you look out there, people have a choice, they vote with their eyeballs and they will watch what they want to see. Even as we are proposing channels from Bunge, we have to know how we shall package our message so that it competes with the finest of the content that is being broadcast. As we do this, we have to understand the nature of the consumption of media. Remember that back in the day we would go to watch films out there in the field; in big screens, theatres in the silver screen. That screen has become smaller; it went to the size of a television. The television became smaller, we went to the computer and that is where we are consuming media from. Today as we speak, the screen has grown way smaller. This is where people are consuming media from. As we are talking of these channels, I would wish for this committee to understand that we shall need to package our content in such a way that it can be consumed in the media of today. What we shall be doing is brand building. We shall be building a good brand for this institution because if we get it right, then the story of the lion shall finally be told and we shall stop glorifying the hunter while the lion is the king. Thank you very much, Hon. Temporary Deputy Speaker."
}