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{
    "id": 1123141,
    "url": "https://info.mzalendo.com/api/v0.1/hansard/entries/1123141/?format=api",
    "text_counter": 185,
    "type": "speech",
    "speaker_name": "Mavoko, WDM-K",
    "speaker_title": "Hon. Patrick Makau",
    "speaker": {
        "id": 2328,
        "legal_name": "Patrick Makau King'ola",
        "slug": "patrick-makau-kingola"
    },
    "content": "(i) Launching of the Magical Kenya Signature Experiences Programme in February 2021. We have had 29 new experiences which were enlisted into the Kenya Signature Experiences Collection. To date, there are 24 diverse and authentic Kenyan travel experiences for travellers to pick from during their next holiday in Kenya. Additional promotions have been undertaken over social media platforms, webinars, emails and newsletters in key source markets locally and internationally for the last one year. (ii) They have engaged in safety travel digital campaigns. Travellers and investors alike are keen on their safety during this period of the COVID-19 Pandemic. They are, therefore, out to be updated or reassured of their safety at the destinations they want to travel to. One of the strategies to address the safety concerns of traveller was through development of online content, mobilising publicity of vaccination of hospitality staff, rallying the hospitality industry to showcase their preparedness in mitigating the impact of the COVID-19 Pandemic and preparation of continuous destination updates to share with the source markets and travel trade. On training and sensitisation of tour guide drivers on safety protocols, being the first people to come into contact with travellers and visitors to the country, tour guide drivers play a key role in restoring confidence among visitors on destination preparedness against COVID-19. During the period, the Kenya Tourism Board hosted a series of sensitisation workshops in Nairobi and the Coastal region targeting tour guides and drivers. The main objective was to share content of the Magical Kenya safety protocols as guided by the Ministry of Health."
}