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{
    "id": 1238447,
    "url": "https://info.mzalendo.com/api/v0.1/hansard/entries/1238447/?format=api",
    "text_counter": 114,
    "type": "speech",
    "speaker_name": "Hon. Malonza",
    "speaker_title": "The Cabinet Secretary for Tourism, Wildlife and Heritage",
    "speaker": null,
    "content": " Thank you very much, Mr. Speaker, Sir. On this question, I want to state that it is indeed true that in January 2021, a British model was appointed as an ambassador. The measures I am putting across to ensure that young people in this country market our country, is that in February this year, we had the Youth Summit happening in Kenya at the KICC where I partnered with youths from within the country; 50 of them became ambassadors of tourism in this country. Majority of them have been going to the media and talking about the tourist sites that they have in their counties. I want to also state that in my tenure as a CS, we have a plan and a strategy whereby we will have local people to be influencers in my Ministry. By appointing the British model did not mean that we do not have a model in Kenya. You have seen in the media that I reached out to Lupita Nyong'o. We already have Eliud Kipchoge who is our influencer already marketing this country. Last month, I also reached out to Edwin the film artiste from Murang'a who is in the USA and we have had a discussion of him marketing Kenya in the USA as he works there. I am reaching out to influencers in this country so that they can market this country because Kenya can understand the language of Kenyans when they speak to them. Thank you, Mr. Speaker, Sir."
}