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{
    "id": 1279380,
    "url": "https://info.mzalendo.com/api/v0.1/hansard/entries/1279380/?format=api",
    "text_counter": 437,
    "type": "speech",
    "speaker_name": "Ms. Peninah Malonza",
    "speaker_title": "The Cabinet Secretary for Tourism, Wildlife and Heritage",
    "speaker": null,
    "content": " Thank you very much, Hon. Speaker. I will start with the question on plans we have for the Western Kenya Tourism Circuit. The Member has cited a number of tourist attractions in that area, including the crying stones. We are already mapping that area and beyond, together with the County Government of Kakamega. Once we are done, we will package the tourist attractions and market them because it is the mandate of the Ministry to do so. Hon. Speaker, it is true that the value of our currency is deminishing. We have embraced a new strategy in marketing. We have realised that traditional marketing is important, but the traveller of the current generation is a young person. Therefore, we have embraced digital marketing as much as we also minimally employ the traditional marketing strategies of mounting campaigns and organising road shows. We are also using tourist ambassadors. We have picked our very own from this country. They are university students. You saw them at the Kenyatta International Convention Centre (KICC) the other day when we unveiled them. We are also doing executive marketing, where The electronic version of the Official Hansard Report is for information purposesonly. A certified version of this Report can be obtained from the Hansard Editor."
}