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{
    "id": 1475069,
    "url": "https://info.mzalendo.com/api/v0.1/hansard/entries/1475069/?format=api",
    "text_counter": 109,
    "type": "speech",
    "speaker_name": "Hon. Miano",
    "speaker_title": "The Cabinet Secretary for Tourism and Wildlife",
    "speaker": null,
    "content": "(2) Stakeholders in the county have been sensitized on the various standards to ensure tourism establishments offer quality services. During these forums, awareness on duty-free importation of items was created as prescribed under the East African Community Customs Act, 2004 and the Public Finance Management Act, 2017. (3) We have had coordinated and assisted stakeholders, especially hotels to form an association. We now have the Bungoma Hotel Owners Association for purposes of self-regulation. (4) The Ministry through the Kenya Tourism Board (KTB) conducted a one-day training workshop with county tourism officials in Kakamega County on 18th September 2023. This covered Bungoma, Kakamega, Vihiga, Siaya, Kisumu and Homa Bay counties. The sessions were designed to empower county governments and private sector stakeholders with the insights and tools necessary to unearth export-ready gems and craft innovation tourism packages. The specific objectives of the trainings were to identify new products, experiences, facilities coming up in the counties and evaluate the top iconic experiences identified by the counties. The training was also to establish the key sector players in the county responsible for delivering the adventure, the sports and cultural experiences such as the Eshikuti and Amabeka dances. It was also to scout for potential signature experiences in those counties and evaluate the status of existing tourism products and infrastructure in the county. In our ongoing efforts to promote the diverse and tourism products across counties, there has been active and continuous collaboration with county governments to enhance digital footprint of local attractions and events. The production of joint marketing materials with county governments include informative brochures and even videos. The creation of high-quality, visually appealing promotional content that captures the essence of Kenya's tourism landscape, especially in the counties, has also been prioritized in this financial year. The content generated will be used to market the destinations on online and offline platforms. Areas to be covered in Bungoma County include Buteyo Miti Park, Bukusu Cultural Centre, Mount Elgon and Kitum Caves, hills and waterfalls spread across the county, including Nabuyole. The Ministry through Kenyatta International Conference Centre (KICC) Meeting Incentive Conferences and Exhibition (MICE) Mashinani Awareness Programme has targeted the Lake Region Economic Bloc in which Bungoma County is a member. Activities being carried out include: (1) Stakeholder workshops. This is a session held to demystify what MICE is and creating awareness on the same. (2) Incentive travel. This entails exploring the county's potential to identify incentive travel opportunities that the corporations can leverage on and drive business to the counties. (3) MICE mapping: We have identified county's MICE potential including associations that various stakeholders in the county are affiliated to and collaborate to jointly bid and host events. The electronic version of the Senate Hansard Report is for information purposesonly. A certified version of this Report can be obtained from the Director, Hansard and AudioServices, Senate."
}