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{
    "id": 1497741,
    "url": "https://info.mzalendo.com/api/v0.1/hansard/entries/1497741/?format=api",
    "text_counter": 736,
    "type": "speech",
    "speaker_name": "Tigania West, UDA",
    "speaker_title": "Hon. (Dr) John K. Mutunga",
    "speaker": null,
    "content": " I beg to move: THAT, Clause 11 of the Bill be amended— (a) in subclause (1)— (i) by deleting paragraph (e) and substituting therefor the following new paragraph— “(e) collect, collate and maintain a database to ensure ease of access to information on the coffee industry;” (ii) by deleting paragraph (f) and substituting therefor the following new paragraph— “(f) conduct national and international coffee market intelligence and surveys to facilitate market access and inform promotional and branding strategies, including the application of the Kenya Coffee Mark of Origin;” (iii) by deleting paragraph (p) and substituting therefor the following new paragraph— “(p) source for and market Kenyan coffee internationally;” (iv) by inserting the following new paragraph immediately after paragraph (p)— “(pa) adopt marketing strategies that leverage digital platforms to reach a broader audience and boost coffee sales;” (b) by deleting subclause (2) and substituting therefor the following new subclause— “(2) The Board shall, in the performance of its functions under this Act, consult and collaborate with the relevant licensing authority and other industry players”. The amendment is necessary because we need to provide ease of access to information collected, collated and maintained by the Board. This ensures that research is used for market penetration and not just branding. It also introduces digital market platforms as a mode of marketing and broadens consultation to all licensing authorities and other relevant stakeholders in the coffee sector as opposed to limiting it to the Council of Governors only. Therefore, consultation is spread across all the stakeholders in the coffee sector."
}