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{
    "id": 1504464,
    "url": "https://info.mzalendo.com/api/v0.1/hansard/entries/1504464/?format=api",
    "text_counter": 375,
    "type": "speech",
    "speaker_name": "Tigania West, UDA",
    "speaker_title": "Hon. (Dr) John Mutunga Kanyuithia",
    "speaker": null,
    "content": "THAT, Clause 11 of the Bill be amended— (a) in subclause (1)— (i) by deleting paragraph (e) and substituting therefor the following new paragraph— “(e) collect, collate and maintain a data base to ensure ease of access to information on the coffee industry;” (ii) by deleting paragraph (f) and substituting therefor the following new paragraph— “(f) conduct national and international coffee market intelligence and surveys to facilitate market access and inform promotional and branding strategies including the application of the Kenya Coffee Mark of Origin;” (iii) by deleting paragraph (p) and substituting therefor the following new paragraph— “(p) source for and market Kenyan coffee internationally;” (iv) by inserting the following new paragraph immediately after paragraph (p)— “(pa) adopt marketing strategies that leverage digital platforms to reach broader audience and boost coffee sales;” (b) by deleting subclause (2) and substituting therefor the following new subclause— “(2) The Board shall, in the performance of its functions under this Act, consult and collaborate with the relevant licensing authority and other industry players”."
}