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{
    "id": 1564086,
    "url": "https://info.mzalendo.com/api/v0.1/hansard/entries/1564086/?format=api",
    "text_counter": 206,
    "type": "speech",
    "speaker_name": "Sen. Oketch Gicheru",
    "speaker_title": "",
    "speaker": null,
    "content": "There has not been a profound investment in making sure that the people in our economy can understand that, firstly, the creative industry is so vast beyond just the idea of music, film and sometimes performing arts. Secondly, there has not been a pronounced investment in making sure that our children understand that the creative industry is also where you can make a long-lasting and a professional career. Thirdly, there has not been proper investment in creative industry. Creative industry has not been made commercially viable to a point where our young people can make economic well-being from it. I am not only referring to young people, we also have older people in the arts craft. We have older people who publish books yet there is no big investment in the business case. This Bill first seeks to change the attitude and mindset that creatives is a place that people go to as a last resort. That change of attitude will start to happen when we, as a House, move issues affecting creatives from the Ministry of Gender, Culture, the Arts and Heritage to the Ministry of Investments, Trade and Industry. In that Ministry, a business and career case can be made for the creatives. Secondly, a number of laws have been drafted to respond to the problems of creatives. I will just mention some of them due to pressure of time because I do not want to monopolize the conversation on this Bill. I also want to hear from my fellow Senators. There are overarching issues that creatives face in the industry. Those issues are at times difficult to deal with just by simple aspect of laws. This is because people write laws that are not sensitive to the industry. I will mention some of those issues quickly. First, we have the issues of royalties. How are creatives earning in the creative industry? We also have the issues of intellectual property rights. How are creatives ensuring that copyright laws are up to date not only to the local changing environment, but to the emerging complexity at a global stage? Next is the issue of distribution. Creatives are paid on content distribution. How are issues of content handled by law to make sure that creatives do not lose in terms of ownership of content? How do we ensure that they earn from that content? Lastly, I will address the issue of contracts. How are creatives supposed to handle legal binding documents to ensure that they are not exploited in the course of producing, selling and earning from their sweat the product that they have developed in the creative industries? Digital disruption has made it impossible for young and older people in the creative industry to find a way of having transparency and efficiency in collecting their royalties. The payment systems are very complex and where they are not complex, the The electronic version of the Senate Hansard Report is for information purposesonly. A certified version of this Report can be obtained from the Director, Hansard and AudioServices, Senate."
}