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"id": 1564090,
"url": "https://info.mzalendo.com/api/v0.1/hansard/entries/1564090/?format=api",
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"type": "speech",
"speaker_name": "Sen. Oketch Gicheru",
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"content": "somebody made an effort to produce. The complexities within our borders coupled with global discrepancies emerging all over the place makes it difficult for our artists to make a business case and commercial viability in this industry. The complex legal systems, costly issues on multi-rights as well as multi-territorial laws also do not help the artists. I can go on and on. We have the same problems when it comes to distribution. Marketing and promotion of the products of creatives is limited because of the capacity of young people. Mr. Temporary Speaker, additionally, high distribution costs, piracy, illegal downloads and content ownership issues further puts the creative industry in a mess. As a House, the solution should focus on empowering creatives by providing a platform for professionalism, business development and, most importantly, returns on investment. This Bill proposes that the nexus between Government policies and the creative industry must be industrial in nature. It advocates for a platform where creatives control industrial policies themselves. Therefore, it is time for the country to establish a Creative Economy Council, allowing creatives to take charge of industrial policies that will, in turn, inform Government policy. How will this work? It will be achieved by allowing all multi-sectoral guilds within different creative clusters to elect their own leaders to join the council, take control and change leadership as they see fit. The council will be financed and given power of control by the relevant ministry, which we propose to be the Ministry of Trade Investment and Industry instead of the Ministry of Culture, the Arts and Heritage, where there is no strong business case. For example, in the music industry, clusters within the sector can nominate their guild leaders into the council. Similarly, the publishing guild can nominate its cluster leaders into the council. Performing artists can nominate their leadership into the council, as well as the craft sector representatives. With these nominations, members will establish the council’s term of service among themselves. The council will be responsible for formulating industrial policies that cut across the creative sector issues, including royalties, distribution, copyright, intellectual property and contracts. This will ensure standardization and strengthen the business case for creatives across the board. Mr. Temporary Speaker, the ministry responsible for ensuring the council functions will also have representation within it. This will ensure that Government investments in the council are utilized appropriately, in accordance with the law. It will also support the establishment of regulations that enable the council to serve creatives effectively. The crux of this Bill seeks to empower the creative industry to influence and produce industrial policy, which will in turn inform Government policy for the first time. Beyond that, the creative council will directly invest in creating incentives for creatives to join and receive support from the council. For instance, today, when a young person wants to become a musician, where do they get automatic support? In this country, there is no venture investment framework that allows music start-ups to access financial or other forms of support. This council will ensure that any young person entering the creative industry, whether in the arts and crafts, music or the performing arts cluster, does so knowing they The electronic version of the Senate Hansard Report is for information purposesonly. A certified version of this Report can be obtained from the Director, Hansard and AudioServices, Senate."
}