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{
    "id": 170043,
    "url": "https://info.mzalendo.com/api/v0.1/hansard/entries/170043/?format=api",
    "text_counter": 550,
    "type": "speech",
    "speaker_name": "Mr. Kinyanjui",
    "speaker_title": "The Assistant Minister for Roads",
    "speaker": {
        "id": 48,
        "legal_name": "Lee Maiyani Kinyanjui",
        "slug": "lee-kinyanjui"
    },
    "content": "Secondly, our tea continues to be sold in Europe and other western countries as a raw product, mainly in bulk. When you find it in the United Kingdom and other places, you will never get to know that you are talking about Kenyan tea. We need to start a serious branding exercise. Kenya's tea is one of the best teas in the world. It has been tested and has actually qualified as one of the superior tea. For that matter, when it goes to the auction, it is normally bought and mixed with other low quality tea from Malaysia, India and Pakistan and branded other generic names. Therefore, when you talk about Kenyan tea doing very well, the consumers out there, have no idea of what Kenyan tea is all about. Therefore, there is need for us to engage in a serious branding exercise of our tea, so that we can charge our tea a premium and, therefore, pass the benefits to the consumer."
}