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{
    "id": 332896,
    "url": "https://info.mzalendo.com/api/v0.1/hansard/entries/332896/?format=api",
    "text_counter": 33,
    "type": "speech",
    "speaker_name": "Mr. Munyes",
    "speaker_title": "The Minister for Labour",
    "speaker": {
        "id": 187,
        "legal_name": "John Kiyonga Munyes",
        "slug": "john-munyes"
    },
    "content": " Mr. Speaker, Sir, I beg to reply. (a) The National Social Security Fund (NSSF) has spent a total of Kshs33,709,999 on advertisements in the print and electronic media from April, 2010, to date. The following is a summary of the media campaign initiative. The cost involved and the benefits realized are as follows:- (i) Sawazisha Media Campaign which was carried out within the period of April, 2010, for three weeks at a cost Kshs6,983,600. The benefit realized is that the suspense account was reduced from Kshs7 billion in April to Kshs3.3 billion in October. (ii) The KTN Business Weekly in the months of May and June, 2012, where we spent Kshs11,200,000. The benefit realized is that the monthly contributions shot up from Kshs400 million in May to Kshs600 million currently. (iii) The NSSF Rebranding Exercise in the month of September, 2012, where we spent Kshs15,524,399. The benefit realized was that customer satisfaction improved from 70 per cent to 74 per cent within the last three months. (b) These funds were provided for in the Budget and approved by the Board of Trustees during its 157th Meeting held on 26th January, 2012, and by the Treasury vide its letter Ref.DGIPE/1/1 of 29th March, 2012. A total of Kshs62,500,000 was approved for this purpose. So far, the NSSF has spent Kshs33,707,999, as tabulated above."
}