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"content": "The television households targeted in the Nairobi area are estimated to be 1,261,235, televisions less FTA set top boxes sold already within the Nairobi region 26,538,000, less the payless set top boxes sold in digital threshold television like Dstv and others, is 224,000, less the total pay subscribers in other platforms which are 300,000. The estimated set top boxes shortfall on FTA is 700,000. The number of set boxes for FTA according to import plans and stock levels as per indications from authorised vendors is estimated to be 540,000. The shortfall is expected to be met once the consumer awareness campaign has been conducted. In addition, the gazettement of analog switch off dates on 13th December, 2013 will incentivize vendors to bring in set top boxes. The uptake of these boxes will be monitored and reviewed once the consumer awareness campaign, which was launched on 23rd October, 2013, has been carried out."
}