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{
    "id": 60352,
    "url": "https://info.mzalendo.com/api/v0.1/hansard/entries/60352/?format=api",
    "text_counter": 63,
    "type": "speech",
    "speaker_name": "Ms. Mbarire",
    "speaker_title": "The Assistant Minister for Tourism",
    "speaker": {
        "id": 78,
        "legal_name": "Cecily Mutitu Mbarire",
        "slug": "cecily-mbarire"
    },
    "content": " Mr. Speaker, Sir, I beg to reply. (a)The Ministry and tourism stakeholders in the region are working together to brand and position the Western Kenya Tourism Circuit as a destination of choice. Development of Kisumu International Airport will go a long way in easing transport to the destination. In this regard, the Ministry of Tourism has put in place marketing strategies to promote the circuit in general, and the airport in particular. Growth in tourism arrivals is spearheaded by publicity through the media and travel agents from the various source markets. To promote the Western Tourism Circuit, the Ministry organised familiarisation trips for foreign media and travel agents from the USA, UK, Germany and Japan to tour the region. These trips have helped to create awareness amongst the consumers and travel agents on what Western Kenya has to offer. The Ministry will continue to organise other trips for these organisations from both our traditional and emerging markets to ensure that growth is sustained. Identification of existing and potential tourism attractions in the region is an ongoing process where the Kenya Tourism Board (KTB), the Ministry of Tourism and stakeholders in the region work together to identify uniqueness of the region in terms of tourism, which will be used to brand and position the circuit. The Ministry of Tourism and the KTB organises periodic workshops and seminars to share information on new development in the region; address issues affecting the stakeholders, share market intelligence and chart the way forward. The latest forum was held on 1st December, 2010 at Kisumu Hotel. Tourism features on Kisumu and its environs have appeared in both print and electronic media, including national daily newspapers such as The Daily Nation and TheStandard as well as on magazines, and on television feature programmes such as Out andAbout on KTN, which also featured Kisumu and its environs. In order to help promote the region, the KTB is developing a western Kenya brochure, which will highlight the diverse tourism attractions available in the Western Tourism Circuit. The brochures will be distributed locally and abroad at trade and consumer exhibitions that the KTB will attend. (b) The burial site of the late Mzee Okore Ogonda, the ancestral leader of the Kogony clan, is currently not a gazetted national monument or shrine. However, the Ministry of Tourism will liaise with the Ministry of National Heritage and Culture to take the necessary steps to determine whether the burial site qualifies to be declared a national monument or shrine. Thank you, Mr. Speaker, Sir."
}