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{
    "id": 620144,
    "url": "https://info.mzalendo.com/api/v0.1/hansard/entries/620144/?format=api",
    "text_counter": 305,
    "type": "speech",
    "speaker_name": "Sen. (Dr.) Zani",
    "speaker_title": "",
    "speaker": {
        "id": 13119,
        "legal_name": "Agnes Zani",
        "slug": "agnes-zani"
    },
    "content": "Madam Temporary Speaker, I stand to second this Bill. In the last 40 years, we have witnessed a high level of economic liberalization in this country. The level of competitiveness has risen to greater heights in the last few years. For example, production of goods has gone up and more people are producing a lot of goods for our market. Therefore, for them to sell their goods, they must take them to the next level by convincing their consumers to buy those goods. One of the best ways to do so, is through advertising. The more high scale advertising they will do, the more customers they will get for their goods. We need to see billboards erected in the right places. Sometimes we find billboards that have been erected in places that are not appropriate on the road and some distract drivers. Therefore, it is very important to balance the factors. We need to strike a balance between the interest of the consumers and those who have competing interests. I congratulate Sen. Mutula Kilonzo Jnr. for tabling this Bill because it addresses key components of fairness; of equitable distribution, flexibility and responsibility in advertising which is very critical. As much as we have industrial growth, it should grow within a controlled environment. Without this Bill, people can do what they want to do at any time. This Bill will regulate and ensure that there is a level of public safety beyond which nobody should be able to go. At the end of the day, we want to see our people protected and doing their businesses in a conducive environment. For example, there have been cases where advertisements have been put in place for long, the paper has wasted away, moving into rivers and other public space creating quite an issue. It is a pity The electronic version of the Senate Hansard Report is for information purposes"
}