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{
    "id": 620237,
    "url": "https://info.mzalendo.com/api/v0.1/hansard/entries/620237/?format=api",
    "text_counter": 398,
    "type": "other",
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    "speaker": null,
    "content": "that is domiciled in each county. Therefore, we will have almost 47 committees across the counties. If I were an advertising company that is headquartered in Nairobi and wanted to roll out a national branding or advertising strategy on behalf of a client, I would be forced to make 47 different applications. This is one area that we need to look into so that we make it easy to do business in this country. There are certain entrepreneurs who mostly happen to be young people in the technology space and provide fiber optics service; you find a lot of young people contracted to dig trenches where the fiber optic cables will be laid. This is also another category of business people who are frustrated because in each county they go to, they are required to pay way-leaves, they are required to apply for licensing and that becomes a frustration to a number of these businesses. So, as we come up with this Bill, we need to be mindful of some of these additional barriers to doing business. I also want to talk about the new developments in outdoor advertising. We have gone beyond the traditional billboards. We have gone to light emitting diodes or LED displays. In fact, one area of outdoor advertising that has not received a lot of attention even though it is as old as walls, is wall branding. When I was in the private sector, we found it much cheaper and cost effective to do wall branding because if we were to put up a billboard, you would be charged an arm and a leg. The only reason why it was cheaper to do wall branding was because it was not regulated. All you needed to do was to go and talk to the owner of the building and tell them you were going to repaint their name nicely on that building and 99 per cent of that building, you put the colors, brand or the images of the organization that you want to promote. Mr. Temporary Speaker, Sir, there is also the issue of vehicle branding which is big business globally. We are seeing all these passenger service vehicles, particularly those that are on franchise like the City Hopper and Kenya Bus, you will find an entire bus that is consumed, a bus that looks like a loaf of bread because it has been branded in such a manner that it looks like a loaf on wheels. That is outdoor advertising. I have seen somewhere where we are making an exclusion of vehicle displays. I think it is something that we need to think about. There are entrepreneurs who have come into this market who have been studying abroad and they tell us that there is a huge potential in not just branding the vehicle, but when people are inside the vehicle, branding the seats and the windows so that when you are inside a moving vehicle, you are able to be exposed to a brand. Mr. Temporary Speaker, Sir, someone needs to regulate that because if it is not regulated, it will lead to clutter and it will ultimately go back to that thinking that the drafters of the Constitution had; that outdoor advertising is part of nuisance and pollution. So, I would urge the originator and the mover of the Bill to think about how we can incorporate vehicle displays without losing out on this revenue. Mr. Temporary Speaker, Sir, the Senate Minority Leader talked about the exclusion on religious institutions and I agree with him on his argument. The only example he gave that I do not agree with is that the Kanyaris of this world should be charged more than the Catholic churches. I do think that even Kanyari has got his following and there are people who are willing to die or plant a seed The electronic version of the Senate Hansard Report is for information purposes"
}