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"content": "everywhere and we can have a cyber café and technocrats sit in and sort of profile them. We need to know the tourist who is coming and the interest that they have, for us to have a message to greet that tourist as he lands in Kenya. We can say that we have scuba diving and camel riding in Garissa such that we offer a package that is directed to a certain group. You could have statistics which is not difficult to collect as it does not have to go on individual basis. That could probably help us know that visitors from Spain prefer this sort of sport and those from Germany might be more interested in football. We want to find a way to collect the data for us to target a particular tourist or a particular group of tourists and we can even explain to them what we have to offer before they leave. For those who are coming to Kenya, we will welcome them with a message reading ‘welcome to the land of beaches in the Coast, land of athletes in the Rift Valley, land of cultural heritage in Baringo and Kajiado and many more. This is because you will find that there is not a lot of information for the tourists in the hotels where many reside. What stops us from having a courtesy bus like what we have seen in other countries? We can have each county showcase what they have to offer. We can even have legislation across that direction. The tourism board can be mandated to have a shuttle bus in each county showcasing the issues in that county. A particular tourist in Kakamega might be happy to know that there is the crying stone and might go there to see it then tell others about it. We also need to look at tourism from within Kenya; that is local tourism. We should encourage local tourism. We should also try to find out what people want to do even as we target Africa, Uganda and Tanzania and offer a specific package. What we have in many hotels in the evening, especially where we have beach tourism, is a cultural dance which you will see in 2017 yet it is the same one that you saw in 1999. It is performed by the same Bomas of Kenya, starts with the same song, goes through the same moves and then it ends abruptly, the same way it ended five years ago. If you go to the beaches in the evening, you will find tourists lazing around. In the evening they are entertained but there is nothing exciting. The innovativeness and creativity is not there and that is where we can do something to sell us. For example, during the entertainment, cultural dances could be showcased or talk about a crocodile farm so that the tourists know that it exists. We need to stop monopolizing sectors within this particular industry. If I am in the tourist industry, I should not protect it so much so that sports tourism does not steal our tourists from us and vice versa. The same applies to other sectors of tourism such as eco-tourism or beach tourism. Conference tourists should not worry us because it is one and the same thing and it happens in other countries. It starts at the place where; when you go a hotel, they expect you to eat in that hotel. When you go to a next hotel, they are not happy about it. In other countries, you can find a hotel with many kiosks around it. That gives you a variety to choose from. After all, the revenue remains in the country. There might be a variation on how it will be shared at the individual level but it is for all of us. We need to have that diversification which is not difficult. That is the way to go. It is just a The electronic version of the Senate Hansard Report is for information purposes only. A certified version of this Report can be obtained from the Hansard Editor, Senate."
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