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{
    "id": 836886,
    "url": "https://info.mzalendo.com/api/v0.1/hansard/entries/836886/?format=api",
    "text_counter": 213,
    "type": "speech",
    "speaker_name": "Nominated, JP",
    "speaker_title": "Hon. (Ms.) Cecily Mbarire",
    "speaker": {
        "id": 78,
        "legal_name": "Cecily Mutitu Mbarire",
        "slug": "cecily-mbarire"
    },
    "content": "I also want to tell this Committee, having seen them mention something to do with tourism officers; that, I was an Assistant Minister for Tourism for five years. We changed the style of marketing the country because it was not very effective at that time. We had tourist officers who were not well resourced in terms of budgets for marketing, and who were probably not well trained in terms of marketing tourism. They were doing very little, if anything, in the embassies. We came up with a strategy where we contracted tourism-oriented firms. Like in the USA, there is a marketing representative who is paid to do certain activities per year in marketing the country. You might also want to engage the Ministry of Tourism to understand whether they would want to go back to the old style. If we had both the marketing representatives, as is the case right now, and also had well-trained tourism officers in the embassies, it does not hurt because they complement each other. That is a discussion you might The electronic version of the Official Hansard Report is for information purposes only. Acertified version of this Report can be obtained from the Hansard Editor."
}