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"speaker_name": "Sen. Poghisio",
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"legal_name": "Samuel Losuron Poghisio",
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"content": "people who are driving, problems of vendors fighting over spaces and controversy with the KeNHA regarding the person who is responsible for collecting the charges for outdoor advertising. Outdoor advertising is a very important aspect of how we communicate. We get news through outdoor advertisement but we also advertise businesses. These billboards come in all sizes, shapes and forms. Some of them are electronic while others are analogue but one thing about outdoor advertising is that it involves space which must be taken care of. Who takes care of that space will be answered by some of the proposals in this Bill. Who decides the distances and how far from the highways and roads should they be, in which order should they come and who gets the license? The biggest struggle is who gets the license.The competition in this sector is very high. We have proposed in this Bill that this new Bill be cited as the County Outdoor Advertising Control Act, 2018, when it becomes an Act. In the preliminaries of this Bill, we have given the definitions. We have defined advertisement, amenity, arena, County Executive Committee Member, hoarding, which is the structure that is used to surround the buildings and licensee, who is the person seeking to carry out outdoor advertising business. We have also defined something called sponsorship marketing plan. All these definitions help to say that advertising is about site but it is sometimes about the actual display. The Bill does not apply to a notice or display setting out directions for it is not outdoor advertising. It does not include the name of the owner or occupant of a premise which show direction or naming places. However in Clause 3(b) it does include:- ―Anything employed wholly as a memorial, railway or road signal or a placard or other object borne by an individual‘ as they move around is not what we mean.‖ Outdoor advertising licensing is going to be the center of this Bill. Clause 4(1) states that- ―A person who intends to engage in the outdoor advertising shall submit an application for an outdoor advertising licence to the respective county executive committee member.‖ Every county will have the different CEC‘s representing trade or any other docket as long as they define for us that this is the person who licenses and that is the CEC being mentioned here. They may have different dockets but it is defined as to who is responsible. That is the person who is key in the proposal made here. For a long time, counties were not involved yet they are the ones that bear the brunt of outdoor advertising. It is the counties that should be getting resources from the outdoor advertising which are within their counties. Some counties, which have highways going through them, will have to involve KeNHA. Some of them do not have roads while some of them have rural roads hence the decisions will purely be made by those counties. The CEC has the authority, therefore, to prepare the necessary licenses for them to be in tandem with the licenses everywhere. We have to standardize those licences. Mr. Speaker, Sir, Clause 5 states that- The electronic version of the Senate Hansard Report is for information purposesonly. A certified version of this Report can be obtained from the Hansard Editor, Senate."
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