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{
    "id": 996987,
    "url": "https://info.mzalendo.com/api/v0.1/hansard/entries/996987/?format=api",
    "text_counter": 852,
    "type": "speech",
    "speaker_name": "Marakwet West, JP",
    "speaker_title": "Hon. William Kisang",
    "speaker": {
        "id": 2263,
        "legal_name": "William Kipkemoi Kisang",
        "slug": "william-kipkemoi-kisang"
    },
    "content": "Outdoor advertising is a key element of the industry and contributes to the creation of vibrant and competitive economy in our country. However, there is need to balance the requirements of the industry with the protection and, where possible, enhancement of the character and appearance of our counties. As you drive, you do not want to see advertisements that are blocking beautiful views of our country along the roads. Outdoor advertising is a function that is assigned to county governments in accordance with the provisions of Article 186 of the Constitution and paragraph (3) Part 2 of the Fourth Schedule. This is basically a county function. It is important to note that this is purely a county function. So, the other entities like KeNHA, KeRRA and KURA are basically interested parties. But they are not the ones to approve issuance of licences when it comes to outdoor advertisements. Clauses 1, 2 and 3 of the Bill provides for preliminary provisions and set out the exceptions from the application of this Act. Clause 4 of the Bill provides for the procedure for application of a licence. It provides that the applicant interested in outdoor advertising shall submit an application to the respective County Executive Committee (CEC) member responsible for matters relating to advertising. Basically, the CEC member for ICT or Communication is the one that a particular applicant will apply to. Clause 5 of the Bill provides for the factors to be put into consideration when processing the application for a licence. This is basically to ensure it is very clear so that from county to county, we do not have different procedures on how to process a licence. We are trying to standardise. We know some counties already have their own Bills. This is just an overall framework but each county assembly can have their own domiciled Bill. This is basically giving them a framework. Clause 6 provides for the issuance of the licence which may be issued within a period of 14 days from the date of application, and approval shall lapse if the advertisement is not erected within six months of grant of the licence. We are saying that if within six months you have been issued with a licence and you have not put up the adverts in that particular space you applied, it will lapse because we do not want those who speculate and would want to sell space when they get those who pay more. Clause 7 of the Bill provides for consultation by the CEC member to relevant public bodies that have an interest in the safe display of advertisements in considering an application where"
}