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{
    "id": 997002,
    "url": "https://info.mzalendo.com/api/v0.1/hansard/entries/997002/?format=api",
    "text_counter": 867,
    "type": "speech",
    "speaker_name": "Makueni, WDM-K",
    "speaker_title": "Hon. Daniel Maanzo",
    "speaker": {
        "id": 2197,
        "legal_name": "Daniel Kitonga Maanzo",
        "slug": "daniel-kitonga-maanzo"
    },
    "content": "Hon. Temporary Deputy Speaker, advertising happens all over the world and it is good to have a structured method under law, to monitor this. In fact, Hon. (Ms.) Esther Passaris is an expert in outdoor advertising. I believe when debate on this Bill resumes during the next sitting, she will be very useful as a person who has personal touch and experience with outdoor advertising. Hon. Temporary Deputy Speaker, other than outdoor advertising, advertising has shifted to social media. Advertising is now more electronic than outdoor. Electronic advertising receives more accolades and support from many people who can now access things online. In fact, online advertising is overtaking outdoor advertising even though the latter will also remain solid for many years to come, just like books - books are now online, but we also have physical books. Libraries are online, but we also have physical libraries with solid books. Probably, the next area to legislate on should be electronic or online advertising. Hon. Temporary Speaker, while supporting the Bill, outdoor advertising has had a lot of challenges and contradictions. Many are the people who have done this business and have ended up in losses when county governments refuse to pay them or when they have an argument as to the manner of handling and how disputes are sorted out in this particular matter. A lot of them have ended up in court. In many cases, judges have proposed legislation. Clearly, legislation is missing in one way or another. We are now happy to have this Bill, which is going to control this industry, which is big. Advertising is also one area where business people make a lot of money. Counties come into play very easily. Many times, if you do not follow the laid down procedure or law, which does not exist, you find that after you have invested millions of shillings putting up outdoor advertisements, the next day they have been removed or crashed in a very rude manner by county government officials. Simply, for not paying a very small fee, instead of county government officials getting in touch with you, they demolish your outdoor advertisements, discourage businesses and make you end up in losses. It is heart breaking, especially at a time when employment is very scarce in this country. This is one area which can employ a lot of young and jobless people, because most of the work is manual. It also needs structural engineers. It is an area which employs many people and the country can collect taxes out of it. So, it is very good to regulate outdoor advertisement. With those remarks, I beg to support."
}