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{
    "id": 997017,
    "url": "https://info.mzalendo.com/api/v0.1/hansard/entries/997017/?format=api",
    "text_counter": 882,
    "type": "speech",
    "speaker_name": "Nominated, FORD-K",
    "speaker_title": "Hon. (Ms.) Nasri Ibrahim",
    "speaker": {
        "id": 13173,
        "legal_name": "Nasri Sahal Ibrahim",
        "slug": "nasri-sahal-ibrahim"
    },
    "content": "The outdoor advertising not only captures mass audience, but also targets specific communities, ethnic groups, income levels and age. Cognisant of this fact, there is need to ensure that outdoor advertisement respects amenity, general environment and does not prejudice public safety, including road safety. The proposed County Outdoor Advertising Bill provides a legal framework to the county outdoor advertising in order to achieve a standardised balance between the need to advertise and the protection of the amenity and public safety by regulating the mood and type of advertisement."
}